Apparently words are for the old folk. Young generation is communicating mostly by emojis and reaction GIFs. But the question is: How do you say “You are the ketchup to my fries” with a GIF? - you don’t! Fortunately, you can always come to B&T Agency for a solution and salvation.
Together with our client Vodafone, we created a brand new communication platform for young people - “Say it all with a GIF”. Using advanced language recognition and artificial intelligence, it turned every sentence to a reaction GIF.
Did it work, you ask?
YES! People sent over a million GIFs in just a few weeks run.
Did they like it, you ask?
ALSO YES! It took over Czech republic’s social media and won several creative awards, with little to none media budget spent!
Is the person writing this really weird, you ask?
Check the case study video below 👇🏻👇🏻👇🏻