Watering families for centuries!

Ondrášovka is a traditional mineral water brand, with history going back as far as the 13th century. The problem however was, that apart from one specific region of Czech republic, no one was buying it, no one knew about it, no one even considered trying it. That's why Ondrášovka decided to make a bold move and went for complete rebranding. New logo, new colours, new bottles, new target audience, new brand mission, purpose, vision... New everything but the name and recipe. 

What’s our part in all of it?
Introducing the brand again to the entire country! Debuting with a brand new TVC, as a "traditional and nature-loving family mineral water"...