Make-up is not rocket science. It should be fun!
So, why most of the make-up tutorials are serious and boring AF?
That’s why we decided to take a different route, and did it our way.
The weird way. The fun way. The WTF way. The B&T way.
It is up to you, these are all synonyms.
We did make up blindfolded…
Tested a new mascara while cutting an onion and doing fitness workout.
Or showed how Maybelline product withstands eating of a huge hamburger
We simply had fun. And the fun works!
To date, we did 11 episodes of the “Make up in the city” which have millions of views.
Three of the episodes even made into the Youtube’s list of the most successful videos of 2018 in CZ/SK.
You might ask: Does it sell?
YES! MAYBELLINE HAS BECOME #1 MAKE-UP BRAND IN THE REGION (CZ, SK, HU) OVER THE LAST YEAR!!!