Smells like boomer spirit

Turning a traditional brand into a modern, yet tradition-abiding one is always a bit… tricky. People have grown to expect more from their coffee, so we gave them just that! And in return, we asked them to make the most of their coffee breaks. What started as a small digital asset production, soon grew into a successful communication mix, that just kept on giving. After 30 years, several new generations and countless trends came and went, Jihlavanka is still the best-selling coffee brand in the Czech Republic.