How we helped a small local kid brand grow up!

We turned a small local brand of two dads who wanted to make quality school backpacks for their kids into sort of an empire. Thanks to our ballsy strategy GROW BOLD which we communicated through the change of logo, visual style, tone of voice and multiple campaigns, we support fearlessness, confidence and go for it attitude in kids. And it paid off. Now BAAGL has expanded to two markets and continues to grow bold just as its customers do.

BAAGL. Kid tested, parent approved!